Frequently Asked Questions

Everything you need to know about our upcoming launch.

What is The Plain Theory?

The Plain Theory is a modern personal care brand born from a desire to strip away the unnecessary. We formulate highly effective, minimalist essentials that respect your body.

When is Edition 01 launching?

We are currently finalizing our first batch. The launch will be strictly limited. The only way to guarantee access is to join the Waitlist on our homepage.

Are your products gendered?

No. We believe in universal design. We don't believe in the "pink tax" or arbitrary divisions based on gender. Our essentials are for every body.